When my co-founders Anders, Tobias and I first started RPA Supervisor, we set out to solve a specific set of problems that were plaguing the progress of RPA in our industry. We built the first Intelligent Automation Management Platform to better enable operations to run efficiently, 24/7, with the need for far less manual intervention. Our dynamic orchestration tool that automatically reprioritizes work based on business outcomes was the first of its kind. And while we quickly recognized that we were on to something with the RPA Supervisor platform, we also knew there was so much more to it!
RPA was the perfect place to start, but to realize our vision to Manage the World’s Work, we’d need to expand the platform capabilities so that businesses can leverage automation in modern and flexible ways to best suit their evolving needs, and to drive enterprise-wide value and competitive advantage. And now the time has come, and we are thrilled to announce our new company name and visual identity, and an expanded suite of products that will continue to propel automation forwards as a key driver of efficiency and resilience for businesses around the world!
Why rebrand?
We’re rebranding as part of our core go-to-market strategy. RPA Supervisor is a name beloved by many because it says exactly what we do. But it has also become a bit restricting as our platform has evolved. While we continue to solve operational challenges associated with RPA, our platform is capable of so much more. We enable teams to take complete command and control over their Intelligent Automation estate—which is how we arrived at our new company and platform name: C TWO.
- C TWO is quite literally an abbreviation for two C’s, Command and Control. With greater command and control of your automation estate you are better able to see where value is being delivered and where opportunities exist.
- The choice of our colors is rooted in the simplicity and fundamental nature of our work. In so many ways, rule-based automation is quite black and white. We’ve chosen to accent our brand identity with classic, vibrant colors as bold and innovative as the people and organizations that are leaning forwards and leveraging automation to transform work.
- We’re taking our visual identity back to the basics with geometric shapes that represent the various elements of work. The shapes move and morph with purpose, just as we bring control to otherwise complex and chaotic processes with careful and deliberate prioritization.
What’s new?
This rebranding initiative is more than just a name change. It represents a commitment to continued innovation and growth, with the goal of empowering organizations to unlock the full potential of Intelligent Automation. In addition to the new name and look, we’ll also be taking this opportunity to bring new features and products to the market…
- C TWO Consume
C TWO Consume boosts automation capacity and expands your IA tool set with speed and ease. Our innovative platform is changing the game, offering you the ability to consume IA services on an as-needed basis, without having to pay upfront or commit to long term contracts. - AA360 Connector
AA360 customers are now able to connect to the C TWO platform to improve efficiency, visibility and more! - C TWO Connect
We can do more together, so we are investing in facilitating a more connected community and will soon be launching C2 Connect – open forums, collaborate content and dedicated opportunities for practitioners to network, share best practices, and make meaningful connections.
With our newly expanded suite of products, we're empowering businesses to be more efficient, resilient, and agile. Experience the power of automation, redefined. We’ll C TWO it.
